SUS Urdu based Evaluation of Websites of Higher Educational Institutes of Pakistan
Abstract
An institute needs to grow day by day in all aspects like a large number of admissions, educational quality, innovations, etc. Educational marketing provides a variety of opportunities for an institute by getting the attention of students. The students seeking admission for higher education can check the official website to get the know-how of an institute as it’s the first authentic source of information. The website must be easy to use for students to get the latest information. In this study, the websites of University of Engineering and Technology, University of the Punjab, and University of education are evaluated through the SUS scale developed in the Urdu language. A total of 60 participants were engaged. The results show that the SUS score of these websites was in the “low marginal” range.
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