Welcome to the Annals of Marketing and Analytics, a bi-annual journal committed to advancing the frontiers of marketing knowledge. Our primary objectives include fostering research excellence, promoting interdisciplinary insights, and facilitating the dissemination of cutting-edge marketing research. Bridging the gap between theory and practice, AMA seeks to publish high-quality articles, case studies, and reviews that address current marketing challenges and opportunities. Our international scope encourages submissions from researchers worldwide, fostering a global forum for collaborative research. The journal's diverse scope encompasses areas such as marketing strategy, consumer behavior, marketing analytics, digital marketing, branding, sustainability, international marketing, retail, and sales management. Join us in our mission to contribute to the evolving landscape of marketing theory and practice.